It’s been years since the journey of innovation for Apple started with the iPhone,At first it was a clear attempt by Steve jobs to constantly innovate no matter the odds but now years after 10 years it’s already a culture that defiles every known theory about business.

On June 28, 2007, during an address to Apple employees, Steve Jobs announced that all full-time Apple employees and those part-time employees that had been with the company at least one year would receive a free iPhone. Employees received their phones in July after the initial demand subsided.

Initially priced at US $499 and US $599 for the 4GB models and 8GB models respectively, the iPhone went on sale on June 29, 2007. Apple closed its stores at 2:00pm local time to prepare for the 6:00pm iPhone launch, while hundreds of customers lined up at stores nationwide.

In the US and some other countries, the Apple product could only be acquired with a credit card, precluding a completely anonymous purchase There was no way to opt out of the data plan. iPhones, at first, could not be added to an AT&T Business account, and any existing business account discounts could not be applied to an iPhone AT&T account, restrictions which AT&T changed in late January 2008.

The Associated Press also reported in 2007 that some users were unable to activate their phones because, according to AT&T, “high volume of activation requests were taxing the company’s computer servers.”On Oct 29, 2007 the Usenetnewsgroup was created.

Early estimates by technology analysts estimated sales of between 250,000 and 700,000 units in the first weekend alone, with strong sales continuing after the initial weekend.As part of their quarterly earnings announcement, AT&T reported that 146,000 iPhones were activated in the first weekend. Though this figure does not include units that were purchased for resale on eBay or otherwise not activated until after the opening weekend, it is still less than most initial estimates.It is also estimated that 95% of the units sold are the 8GB model.

On January 11, 2011, Verizon announced during a media event that it had reached an agreement with Apple and would begin selling a CDMA iPhone 4. The Verizon iPhone went on sale on February 10, 2011

It should be said that Apple and the Iunnamed phone had sailed through many waters in all of this with their constant spats with samsung over patent and consistent legal wranglings and the death of Steve. Apple  had constantly re-invented itself and made efficiency and access a watchword in everything they did and with time innovation constantly proved them right.

Most importantly for tech enthusiast we would love to see another 10 years, but it has to be said Apple changed the world.